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Response to Radio Ad About PAs

Posted By Jen Feirstein, ASAPA President, Saturday, February 2, 2019
Updated: Friday, February 1, 2019

In the last week we have been notified by several PAs in Arizona about a negative radio ad playing on several different stations in the Phoenix market regarding the care provided by PAs and NPs.  Thank you for reaching out regarding your concerns. 


We wanted to provide some historical information.  These ads are being run by an organization called the Hospitalist’s Union.  Last summer, similar advertisements played on the radio; these ads were targeting physicians and inviting them to attend a meeting for the Hospitalist’s Union.  An ASAPA representative went to the location of the meeting, and observed that there were about five people that showed up despite the heavy advertising that had occurred.  Based on the lack of following the physician running this organization seems to be generating, and after consulting with the AAPA, ASAPA opted not to make any formal response to the ads at that time.  We felt that by officially responding we may actually give him more of an audience than he would ever get on his own.


The ads that have resurfaced in the past week have an intended audience of patients rather than physicians, and have a more specific message of disparaging the care provided by PAs and NPs. For this reason, we once again sought advice from the AAPA regarding our approach.  They have further researched the organization and have determined that the organization was started in early 2016, and despite the ads that have been run and the local meeting that was coordinated, the organization has not been able to gain much of a following despite three years of sporadic advertising.  The AAPA’s Communications and Marketing team is continuing to monitor the situation to determine if a response is needed, but have not recommended an official response at this time. 


In our communication with the AAPA team, we were reminded of the national ad campaign they have been working on this year in partnership with the NCCPA.  The ad campaign is focused on promoting the value that PAs bring to healthcare, and as you may have already seen, the ad was carried in the Arizona Republic last fall.  Another USA Today ad is supposed to run next Friday, February 8.  Additionally, we’ve been advised to stay tuned for more ads to come in NPR and AARP.




Jennifer Feirstein, MSPAS, PA-C, DFAAPA


Arizona State Association of PAs

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Comments on this post...

Christopher Bradshaw says...
Posted Thursday, February 7, 2019
Thank you Jennifer, for your due diligence and the unwavering support you provide to PAs in Arizona.
Permalink to this Comment }

Elias Villarreal Jr. says...
Posted Thursday, February 7, 2019
Thanks Jennifer!
Permalink to this Comment }

Carla B. Shamblen PA-C says...
Posted Friday, February 8, 2019
Thank you Jen for your communication and your efforts to support and protect our profession!
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